RANCANG BANGUN E-COMMERCE PENJUALAN BUAH MENGGUNAKAN METODE CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Authors

  • Laras Avisya Universitas Putra Indonesia “YPTK” Padang

DOI:

https://doi.org/10.37338/elti.v5i2.218

Keywords:

E-Commerce, CRM, Selling, Fruit

Abstract

Fruit is one of the horticultural crops that plays an important role in improving the quality of nutrition for humans. Fruit also contains many vitamins and minerals that are beneficial to human health. One complete Fruit Shop in providing fresh fruit is "Nop Fruit". However, the Nop Fruit Fruit Shop still relies on face-to-face contact with customers in conducting its sales. The basic problem at the Nop Fruit Fruit Shop is the lack of effort in promotion so that sales become very low and unstable. The store also often suffers big losses during the rainy season because there are not enough buyers and the fruit is spoiled. One strategy that can be used to increase sales and face intense business competition is the Customer Relationship Management (CRM) strategy. CRM can help maintain good relations with consumers, attract buyers and increase customer loyalty. Therefore, with these problems, an e-commerce website for fruit sales is created which can facilitate a faster and more effective transaction process, can also facilitate consumers in order fruit without having to come to the store. With this e-commerce website, it is hoped that Nop Fruit Shop will get bigger profits and can minimize the owner's bad losses by seeing the development of consumer buying interest in the shop.

References

Abdillah, R. (2021). Pemodelan Uml Untuk Sistem Informasi Persewaan Alat Pesta. Jurnal Fasilkom, 11(2), 79–86. https://doi.org/10.37859/jf.v11i2.2673

Albab, Z. (2021). Sistem Informasi Manajemen Usaha E-Commerce Dropshipper Berbasis Web. 1(2), 92–102.

Anggraini, Y., Pasha, D., & Setiawan, A. (2020). Sistem http://jim.teknokrat.ac.id/index.php/JTSI

Aqham, A. (2022). Sistem Informasi Akuntansi Laporan Laba Bersih dengan Metode Single Step. Jurnal Teknologi Informasi Dan Komunikasi, 13(1), 82–93. https://doi.org/10.51903/jtikp.v13i1.308

Arifin, N. A. (2020). SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN SEPEDA MOTOR BEKAS DENGAN METODE AHP DAN SAW ( Studi Kasus : Sahabat Motor ). 5(2), 160–170.

Fitriyana, M., Riyanto, A., & Manurung, L. (2022). Perancangan Sistem Informasi Pelayanan Wedding Organizer Berbasis Desktop Pada Hokey Hokky Galeri. Semnas Ristek (Seminar Nasional Riset Dan Inovasi Teknologi), 6(1), 473–479. https://doi.org/10.30998/semnasristek.v6i1.5753

Handrico, A. R., & Fahrizal, M. (2021). Sistem Informasi E-CRM Berbasis Web untuk Peningkatan Loyalitas serta Pelayanan. Portaldata.Org, XXI(1), 1–14.

Hermanto, H., & Firmansyah, I. (2020). Rancang Bangun Sistem Perpustakaan Berbasis Web Support Qr-Code. Explore:Jurnal Sistem Informasi Dan Telematika, 11(2), 134. https://doi.org/10.36448/jsit.v11i2.1568

Mubarak, A. (2019). Rancang Bangun Aplikasi Web Sekolah Menggunakan Uml (Unified Modeling Language) Dan Bahasa Pemrograman Php (Php Hypertext Preprocessor) Berorientasi Objek. JIKO (Jurnal Informatika Dan Komputer), 2(1), 19–25. https://doi.org/10.33387/jiko.v2i1.1052

Nofri Yudi Arifin, S. K. M. K., Rohmat Indra Borman, S. K. M. K., Imam Ahmad, S. K. M. K., Sari Setyaning Tyas, S. K. M. T. I., Heni Sulistiani, M. K., Alim Hardiansyah, S. T. M. K., & Ghea Paulina Suri, S. P. M. K. (2022). Analisa Perancangan Sistem Informasi. Cendikia Mulia Mandiri. https://books.google.co.id/books?id=LDxZEAAAQBAJ

Nugraha, R. (2022). Rancang Bangun Sistem Crm (Customer Relationship Management) Berbasis Web Dengan Pola Mvc. JATISI (Jurnal Teknik Informatika Dan Sistem Informasi), 9(1), 70–85. https://doi.org/10.35957/jatisi.v9i1.1388

Zakaria, H., & Marlia, A. E. (2019). Perancangan Sistem Informasi Customer Relationship Management (CRM) untuk Meningkatkan Loyalitas dan Pelayanan Customers Berbasis Web dengan Model Waterfall. Jurnal Teknologi Sistem Informasi Dan Aplikasi, 2(2), 66. https://doi.org/10.32493/jtsi.v2i2.2804

Downloads

Published

2023-12-28